THE JOURNEY
My name is Greg, founder of Heel Hook Coffee. I am a lifelong martial artist having competed in Kickboxing for 10 years and then in the Bangor University Judo Team. Then, 5 years ago, I discovered the art of Brazilian Jiu Jitsu and a new world opened up for me.
​
I am also a devoted coffee lover having discovered a taste for it in the jungles of Guatemala. When I got the chance to work with a coffee roaster in Dorset to curate some blends for my own company what else could be a better inspiration than the art of Jiu Jitsu.
My aim is to bring Jiu Jitsu to the world and coffee to the Jiu Jitsu and martial arts community.
Our Values
Ethical
We believe in treating the people in our supply chain fairly. That's why all our coffees are fully traceable through our supplier and are either Fairtrade, Rainforest Alliance or Direct Trade.
Sustainable
We make every effort to ensure that our packaging is recycled or recyclable and that our coffee is from sustainable certified sources, such as Rainforest Alliance and Fairtrade. All our coffees are also roasted using old coffee grounds with Eco-Roast Technology significantly reducing our carbon footprint.
Exceptional
We want to bring you the best coffee available. Therefore we have sourced our beans from an award winning Dorset based roaster and all our coffees are tested to curate the highest quality blends.